What is internet marketing and how is this different from normal marketing? There is no real difference other than the medium, the concepts still apply. If you have a shop in a mall you will attempt to attract new feet into the store through normal above the line and below the line marketing, if you had a internet store you would do the same, the only difference being that in the mall you would use media and on the web you would use PPC or SEO or Internet marketing. When people ask me at our free workshop how to get more money out of there site I remind them that even when online people will always want to get to the product they are looking for quickly and buy it quickly. They don’t really care about who you are or your pedigree.