Monday, 29 August 2011

How to create a website

looking to get that website on the front page of Google. then you need to read this article on how to create a website. It covers all the questions you need to ask your self before you start building or shopping for a website. or you can attend a free workshop on SEO and then we can advise you further.

Thursday, 18 August 2011

How to create a website that gets you on Google - Free SEO workshop


I gave another workshop this week on how to create a website that gets you on the front page of Google—this is in our free SEO workshop.
In the workshop I cover some of the great free tools that are available on the web that will allow you to see what is going on and how to get your SEO correct.
First:
www.seobook.com--you need to register for this great tool and then install it on Firefox—use the x-ray tool to get a understanding of how to best use keywords and what the keyword density of your subject should be.
Use Google insights to see what people are searching and how they are searching. 

Thursday, 11 August 2011

How to create a website


How to create a website in 3 easy steps and get to the front page of Google or make is SEO and SEM friendly.

STEP 1 on how to create a website: Research

First you need to answer the following questions:
  • ·         Do you know what you are selling? (you know your product)
  • ·         Do your clients know what you are selling? (do you know how your clients are asking for your product)
  • ·         Do you think you are famous? ( Clients are not looking for you by name but by Product and service)

The questions you have just answered should get you thinking about that website you want to create and how to create a affective marketing strategy around your website and how to create exposure using Ad Words
As with all things planning is essential have you used the Google keyword tool or Google insights to find out how people are looking for your product or service. (your whole site needs to be built around getting found on a search engine, Google currently being the best.)

Having a pretty website that no one can find defeats the object of being online. As in all things if I don’t know you exist then how can I do business with you. According to Google 2/3 of all companies in SA are not online and 60% of those companies are invisible online, You want to make sure you are not invisible online.
So , step 1 on how to create a website and get found online has nothing to do with actual look and feel but everything to do with the keywords and focal points of what you are going to sell online.

To read the rest of this please go to http://www.ipcoweb.com/ipcoweb_value

Thursday, 4 August 2011

Free Google SEO workshop

To all the folks from Cape Town who attend our Free Google SEO workshop thanks.

As I mentioned please click on the plus one button if you enjoyed the workshop or better still tell all your friends on Twitter and face book by pasting the following link www.ipcoweb.com/seo and let them know that you felt it was worth while.

Unfortunately you need Google Chrome to view the +1 button –it is a very Good browser so download and start plus ing us.

In case you forgot what we covered in the workshop here are some reminders:
Use a good headline
I               -              Interrupt
E              -              Engage
E              -              Educate
O             -              Offer
People need to come back to your site 7 times to do business.

Ask your self are you famous and do you want to read your site?

Keywords
    1. Buying Keywords—eg MP3 player pink ipod 8 gig t ear jacks
    2. Browsing keywords-mp3
    3. Comparing keywords—best---ipod vs JMR
Optimise your WebPages
    1. 6 different pages with different titles
Optimize your links
    1. Inbound
    2. Outbound-bing 30%
Submit your website
    1. Directories
    2. Blogs
    3. Social Media
    4. Search engines
    5. Wiki
Some other interesting reading 


Tuesday, 2 August 2011

Free Google SEO workshop

Getting that ever elusive front page ranking can be tricky, dam near impossible if you don’t get the basics around SEO and Google sorted in your head. You need to understand that Google is all about relevance to what the user is searching for and not about how famous you think you are. In reality you are not a brand on the web you are a service or a product and you are not unique as you may have discovered. 

Everyone is talking about the USP and value proposition, this won’t mean anything if people don’t find you on the web. 

If you need help I run a free Google SEO and SEM workshop and a I challenge the delegates to test what I talk about and see the results for themselves. I am so sure that I will give them R500 of Google’s money J to test this. It helps when you are part of the Google engage program. So as I was rambling on:

A flashy USP with a flashy site won’t mean anything if the guy in the number 1 spot on Google gets 70% of the traffic and you don’t appear at all. So how do you get to the top spot?

First can you answer the following questions:

  • What do you think you sell?
  • What dose Joe public think you sell?
  • Do you go back to your site to read it because it makes you excited?

IF you can get the above 3 right you are far ahead of your competition who think they are famous and never read their own website for pleasure and not to check for errors.
Find out more at my free Google SEO workshop where i give training on SEO SEM and ad words.

Thursday, 21 July 2011

SEO workshop--SEM workshop

Getting the most out of your ad words is important if you want to get your SEM or search engine marketing to work for you. Keywords and page titles are important as this is the main index point for you with Google. Need to know more come to our next SEO workshop it is free.

Monday, 18 July 2011

Free Google workshop

Google +1 or Google plus 1 or Google plus, how ever you look at it this is going to make a noise in the SEO world. Google have created a new way to rank your site and have also told the world that if you use this system it will affect your ranking but they have been vague about how. Google have also mentioned that if you are using other social media they are going to remove the services and move everything into Google plus. Joins us at our next free SEO workshop. We cover the ever changing landscape of google and also how you can use a online website builder to help you creat a website that is focoused on Google and SEO

Friday, 15 July 2011

Google Workshop

SEO update---Google gave advice that the panda update would not have to much impact on the way the rank your site. But due to some inconstant items, they have fallen back on quality of the content as key and that duplicate content will still hurt you but you need to ensure that your titles and keywords are focused on the item that you are selling. If this is to much remember we offer a free Google Workshop covering the panda update and other web marketing strategies that can help increase the traffic with out focusing on short keywords.

Tuesday, 12 July 2011

Tent Worx

Tent worx is a awesome company that rents great tents for weddings or any other function. go check them out there prices are great. Get a quote.

Saturday, 9 July 2011

Free Google workshop

Why would you need a free Google workshop. the answer is quite simple if you are spending a lot of money on your PPC or ad words campaign and need to know how to reduce the cost per click then you need to pay us a visit. If you do not know how to find the correct long tail keyword then you need to pay Ipcoweb a visit.
Need to find out about internet marketing strategy then have a look at our site.

Monday, 27 June 2011

How to create a website

every one needs a website, if you are in business and you don't have a website then you need to create a website
Over the next seven weeks i will take you through the steps on how to create a website and then use a online marketing strategy that will get you the rankings that will then get you the sales.
If you cant wait then attend our free workshop--www.ipcoweb.com/seo
or go how to create a website

Wednesday, 22 June 2011

Increase your traffic by 50%

If you could double the traffic to your website would you say no? Unfortunately that is exactly what you are doing, here is some simple advice on how you can double the amount of people coming to your site. the web is not just Google
Bing, Who is bing—they account for over 30% of the search market according to a survey published by Eperian Hitwise. Most people focus on Google but ignore the other search engines, Ignoring a company with a 30% market share is a big mistake. So why not optimise your site for bing today give ipcoweb a call and let’s see what we can do for you. 

Monday, 20 June 2011

Marketing Strategy for Google

What is internet marketing and how is this different from normal marketing? There is no real difference other than the medium, the concepts still apply. If you have a shop in a mall you will attempt to attract new feet into the store through normal above the line and below the line marketing, if you had a internet store you would do the same, the only difference being that in the mall you would use media and on the web you would use PPC or SEO or Internet marketing. When people ask me at our free workshop how to get more money out of there site I remind them that even when online people will always want to get to the product they are looking for quickly and buy it quickly. They don’t really care about who you are or your pedigree.

Wednesday, 15 June 2011

Marketing Strategy for Google

Tired of seeing your competition above you when you do a search on Google? Tired of seeing the traffic to your site but not having the clicks convert to sales. You need a clear marketing strategy that will target the correct key words and ensure that your visual pane--the area people see when they land on your site is giving them exactly what they want with out have to browse. have a look at our free Google workshop on effective marketing strategy for the web.

Thursday, 9 June 2011

Free Google SEO workshop

they the say the proof of the pudding is in the eating. we have been giving free Google SEO workshops over the last 2 months with a view to educating normal people what SEO is all about and that they can get there website onto the first page of most search engines if the follow our 7 steps to improving your Google ranking for getting on the first page.
title is key but you need keywords as well as keyword density and your meta tags need to be in order. If you can do this you can get to the first page in a few easy steps. Don't go for a short key word like SEO rather focus on a long tail keyword for results and then work your way back from there.
If you go to Google and search for: free google seo workshop you should find us on the front page. The next option is to re word the search into English, so try free seo workshop on Google and we should still be on the front page. Our next step will be to create a less refined search string and get front page ranking on that.
Will keep you posted as we grow.

Free Google workshop

Another great free Google Workshop, thanks to all for attending.
A few quick reminders on getting onto the first page:
Do not forget to get your titles correct for each page
Do not forget to brain storm your keywords
Remember the H1 headings need to reflect you title and keyword choices.

or if you want to see when our next free Google workshop is go to 



Tuesday, 7 June 2011

Free Google workshop

Ipcoweb runs a free Google workshop 4 times a month. We aim to let people know about Google, seo, sem and all those other nice terms. Ipcoweb will give you a easy 7 step process to get your website onto page one of Google.
If you want to attend please feel free to join us go to http://www.ipcoweb.com/seo to book your seat.
If you ahve any questions please feel free to post them on our blog and we will do our best to answer them in simple laymen terms.