Monday, 29 August 2011
looking to get that website on the front page of Google. then you need to read this article on how to create a website. It covers all the questions you need to ask your self before you start building or shopping for a website. or you can attend a free workshop on SEO and then we can advise you further.
Thursday, 18 August 2011
I gave another workshop this week on how to create a website that gets you on the front page of Google—this is in our free SEO workshop.
In the workshop I cover some of the great free tools that are available on the web that will allow you to see what is going on and how to get your SEO correct.
www.seobook.com--you need to register for this great tool and then install it on Firefox—use the x-ray tool to get a understanding of how to best use keywords and what the keyword density of your subject should be.
Use Google insights to see what people are searching and how they are searching.
Thursday, 11 August 2011
How to create a website in 3 easy steps and get to the front page of Google or make is SEO and SEM friendly.
STEP 1 on how to create a website: Research
First you need to answer the following questions:
- · Do you know what you are selling? (you know your product)
- · Do your clients know what you are selling? (do you know how your clients are asking for your product)
- · Do you think you are famous? ( Clients are not looking for you by name but by Product and service)
The questions you have just answered should get you thinking about that website you want to create and how to create a affective marketing strategy around your website and how to create exposure using Ad Words
As with all things planning is essential have you used the Google keyword tool or Google insights to find out how people are looking for your product or service. (your whole site needs to be built around getting found on a search engine, Google currently being the best.)
Having a pretty website that no one can find defeats the object of being online. As in all things if I don’t know you exist then how can I do business with you. According to Google 2/3 of all companies in SA are not online and 60% of those companies are invisible online, You want to make sure you are not invisible online.
So , step 1 on how to create a website and get found online has nothing to do with actual look and feel but everything to do with the keywords and focal points of what you are going to sell online.
To read the rest of this please go to http://www.ipcoweb.com/ipcoweb_value
Thursday, 4 August 2011
To all the folks from Cape Town who attend our Free Google SEO workshop thanks.
As I mentioned please click on the plus one button if you enjoyed the workshop or better still tell all your friends on Twitter and face book by pasting the following link www.ipcoweb.com/seo and let them know that you felt it was worth while.
Unfortunately you need Google Chrome to view the +1 button –it is a very Good browser so download and start plus ing us.
In case you forgot what we covered in the workshop here are some reminders:
Use a good headline
I - Interrupt
E - Engage
E - Educate
O - Offer
People need to come back to your site 7 times to do business.
Ask your self are you famous and do you want to read your site?
- Buying Keywords—eg MP3 player pink ipod 8 gig t ear jacks
- Browsing keywords-mp3
- Comparing keywords—best---ipod vs JMR
Optimise your WebPages
- 6 different pages with different titles
Optimize your links
- Outbound-bing 30%
Submit your website
- Social Media
- Search engines
Some other interesting reading
Tuesday, 2 August 2011
Getting that ever elusive front page ranking can be tricky, dam near impossible if you don’t get the basics around SEO and Google sorted in your head. You need to understand that Google is all about relevance to what the user is searching for and not about how famous you think you are. In reality you are not a brand on the web you are a service or a product and you are not unique as you may have discovered.
Everyone is talking about the USP and value proposition, this won’t mean anything if people don’t find you on the web.
If you need help I run a free Google SEO and SEM workshop and a I challenge the delegates to test what I talk about and see the results for themselves. I am so sure that I will give them R500 of Google’s money J to test this. It helps when you are part of the Google engage program. So as I was rambling on:
A flashy USP with a flashy site won’t mean anything if the guy in the number 1 spot on Google gets 70% of the traffic and you don’t appear at all. So how do you get to the top spot?
First can you answer the following questions:
- What do you think you sell?
- What dose Joe public think you sell?
- Do you go back to your site to read it because it makes you excited?
IF you can get the above 3 right you are far ahead of your competition who think they are famous and never read their own website for pleasure and not to check for errors.