Using SMS & MMS

Using SMS & MMS
Multimedia Messaging Service Marketing in the USA

Most businesses in the USA are aware of the fact that mobile phone marketing offers great returns on investment. However, it is a misconceived notion that mobile marketing solely refers to sending text messages to prospective and existing clients.
This held true till a few years ago, and almost every business wanted to include SMS marketing in their marketing plan. However, with the multimedia feature becoming common in most cell phones, multimedia messaging service or MMS marketing is fast becoming a preferred mode of mobile marketing.
MMS promotions allow businesses to send content to customers through video, audio, images, and slideshows. In some mobile networks, businesses have the facility to sponsor a multimedia message that is sent from one person to another.
Due to the rich quality of content and advanced user experience, MMS marketing often delivers much better results than SMS marketing or other traditional marketing channels. Also, since it is one of the latest forms of marketing media, MMS marketing has been able to generate a lot of excitement among the customers.

How to Rank #1 on Google - By Matt Cutts

he has spoken and this is what he wanted to say :-) It is a mashup of his vids but it is fun

Choosing a SEO Company in Charlotte, North Carolina

Choosing a SEO Company in Charlotte, North Carolina

Choosing a SEO company may have been difficult before- but not anymore! With Ipcoweb’s amazing prices and our bucket loads of expertise and knowledge in the field of SEO and Google online marketing, you simply will not be able to refuse our offers!

We are:

·         A SEO company that can provide you with top class SEO content writing

·         A SEO company that writes blogs for clients on a regular basis

·         A SEO company that knows how to create a website that is 100% Google-friendly and SEO-d to perfection

·         A SEO company that always delivers on its promises

·         A SEO company that is easy to keep in touch with

·         A SEO company with a sterling reputation

·         A SEO company over-flowing with professionals who are passionate about SEO, internet marketing/online marketing and customer satisfaction.

·         A SEO company that makes use of ethical SEO techniques at all times

·         A SEO company that is willing to offer freeSEO tips and free internetmarketing/online marketing advice.

In short, we are a SEOcompany that you can rely on for first class service! If you want to send your Charlotte-based business to the top, then contact us at Ipcoweb today. Internet marketing/onlinemarketing in Charlotte, North Carolina, has never been easier!

Author: Bianca Marie Delport

 

Internet Marketing Online in Charlotte, North Carolina

Internet Marketing Online in Charlotte, North Carolina

Internetmarketing/online marketing has the potential to change your Charlotte-based business forever! With proper SEO and internet marketing/online marketing strategies, you can attract new clients, provide potential clients with all the information they need about your products and services, increase profits and improve the way in which you market your business in general. 

We here at Ipcoweb are a SEO company that can offer you some of the lowest priced SEO and internet marketing/online marketing packages in the industry. We also offer free SEO tips,free internet marketing online advice for businesses in Charlotte, and information about how to design a website that not only attracts customers, but that also attracts Google!

So, what is Googlemarketing? Google marketing basically refers to strategies that one can implement in order to make their company website Google-friendly and more likely to rank high in Google search engine searches. SEO refers to the actual process of fixing your website so that it lives up to Google’s high standards. 

Choosing to embrace internetmarketing online in Charlotte is one of the smartest things one can do for one’s business. Internetmarketing/online marketing is extremely cost-efficient and rewarding. Although SEO is a long term strategy that will not show results instantly, in the long run, you will be very happy that you took the time to learn how toSEO- the benefits are truly endless!

Google Marketing- New Your City ‘Search’ Week

Google Marketing- New Your City ‘Search’ Week

Google marketing is the future! It is a fact that search engines have become the most popular way in which to optimise online marketing. Google marketing, in particular, is thriving! The first week of October 2012 has, in fact, been declared ‘search week’ in New York City. Danny Sullivan reports:

“New York is home to any number of “weeks” throughout the year, such as Fashion Week. I’ve always wanted to see it play host to a “Search Week.” New York is such a capital for advertising and marketing. Search is the biggest and most thriving aspect of internet marketingonline there is. I’ve wanted to see it celebrated with its own “week.”

In the future, we’d like to see Search Week expand into a series of events happening alongside our own SMX event. Maybe we can get Google to do some tours of its cool New York offices for visiting search marketers. But for now, SMX East has a lot to offer for anyone wanting to get into the Search Week spirit.

The pre-conference workshops have already started, but the main event starts tomorrow and runs through Thursday. A full conference pass gives you access to over 50 sessions covering all aspects of search marketing and SEO.

You can also still register today for a free Expo+ Pass. This is a great deal. It provides access to the entire expo floor, as well as sessions in our “Plus” tracks, the SMX Theater, my evening forum tomorrow and the keynote talk with Betaworks CEO John Borthwick on Wednesday morning.

We’re also thrilled to be again co-hosting with Covario the SMX After Dark Charity Party, raising money for three different deserving groups benefitting children in need.

I’m very happy to see Search Week finally declared in New York City, and I’m thrilled that it’s happening as our biggest ever show in the city is about to get under way.”

Google marketing is an amazing way for businesses to get into the public eye.
We at Ipcoweb are a SEO company based in South Africa that can help you to make the most of Googlemarketing and internet marketing/online marketing in general. We know all there is to know about how to SEO and how to design a website that will stand out- to both clients AND search engines like Google. Marketing your business has never been easier!

How to Create a Website that is SEO-Friendly
Not sure how to create a website that is SEO-friendly? Then you need Ipcoweb’sassistance! Not only do we offer clients an array of magnificent SEO packages, but we also host free workshops that anybody and everybody is welcome to attend. In these workshops we discuss topics such as how to create a website that is both appealing, functional and fully SEO-d, how to SEO (creating content, backlinks etc.), and how to take full advantage of Google online marketing and social media marketing for your business. We also provide attendees with priceless, free SEO tips and free internet marketing advice.
So, what is SEO exactly? According to Wikipedia, Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
If you are serious about embracing the world of SEO and Google marketing, Ipcoweb is the ideal company to call. With our knowledge, dedication and team of professionals, we are able to get your business to the top of its game in terms of its SEO and online marketing potential. We know exactly how to create a website that the search engines AND your clients will fall in love with.
For more information about SEO and how to create a website that is SEO-friendly, as well as to learn more about Google marketing in general, feel free to get in touch with us. We are always happy to answer any queries that our clients (or potential clients) may have.
Remember, in the world of Google online marketing, it’s not who you know, but who knows of YOU!

Author: Bianca Marie Delport

Internet Marketing and Training For SEO in Charlotte, NC

Free internet marketing training in Charlotte 

When it comes to running a successful company, knowing how internet marketing is done is one of the most important aspects in today’s day and age. Ipcoweb offers free internet marketing training that will ensure both you and your company knows all there is to know about internet marketing online in Charlotte, North Carolina.

Ipcoweb is a SEO company that aims to make your company grow and maintain success when it comes toonline business. When we talk about offers free internet marketing training we look at a few important keys such as:

·         Google online marketing: Achieving online top rankings in search engines which include keyword research, copywriting, strategies, SEO training and user friendly sites

·         How to create a website: All the tools needed to build a successful website from planning to maintaining

·         Free SEO tips: Without the best SEO and not knowing how to seo, no matter how great your website looks like, Google won’t pay attention. Ipcoweb offer a wide range of free SEO tips in our free internet marketing training

Google is very specific in terms of a few basic guidelines on how to SEO a website and in turn rank on Google. The ranking of Google is determined according to how relevant the content on your page is to the searcher’s query. Come to Ipcoweb and we will guide you through all you need to know in Charlotte, North Carolina.

Understanding Mobile Marketing

Understanding Mobile Marketing and Internet Marketing
Since the advent of internet technology in the 90s, marketing over the internet has become a popular way of reaching global audience. There are people who spend more time surfing the internet than watching television. America and the European and Asian counterparts are catching up slowly to the internet craze and that is providing a great boost to the advocates of internet marketing from South Africa. 

But yes, when internet marketing is at its peak, we still cannot ignore one specific form of marketing that is mobile marketing. What is mobile marketing by the way? The word ‘Mobile’ stands for moving. Well, in that case, marketing on the move is called mobile marketing and SMS marketing is an important part of it. 

The only problem with this sort of marketing is the level of authenticity. However we want to rebuff it, internet marketing and mobile marketing comes with a major problem that is spamming.

Tips for effective mobile marketing in South Africa
The penetration of mobile phones in both urban and rural populations has been astounding. Not only have cellphones changed the way we communicate, but they have also created a huge impact on the way we conduct business.

Mobile marketing is fast becoming an integral part of many marketing campaigns in most countries, and South Africa is no exception.

What is a SEO?

SEO’s can also refer to search engine optimisers, a term adopted by an industry of consultants who carry out optimisationprojects on behalf of clients and by employees who perform SEO services in-house. Search engine optimisers may offer search engine optimisation as a standalone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine facility” may be used to describe website designs, menus,content management systems, images, videos, shopping carts and other elements that have been optimised for the purpose of search engine exposure.

What is a SEO?

SEO’s can also refer to search engine optimisers, a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients and by employees who perform SEO services in-house. Search engine optimisers may offer search engine optimisation as a standalone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine facility” may be used to describe website designs, menus,content management systems, images, videos, shopping carts and other elements that have been optimised for the purpose of search engine exposure.

What is SEO?

What is SEO?

SEO is the process of improving the visibility of a website or webpage in search engines via “natural” results. In general, the earlier and more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. All major search engines, such as Google and Yahoo have search results where web pages and other content is shown and ranked based on what the search engine considers most relevant to users. SEO may target different kinds of search including image search, local search, video search, academic search, news search and industry specific vertical search engines.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search items typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both, increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks (this is a link received by any web node from another web node), or in-bound links, is another SEO tactic.

Using SMS & MMS
Multimedia Messaging Service Marketing in South Africa
Most businesses in South Africa are aware of the fact that mobile phone marketing offers great returns on investment. However, it is a misconceived notion that mobile marketing solely refers to sending text messages to prospective and existing clients.

This held true till a few years ago, and almost every business wanted to include SMS marketing in their marketing plan. However, with the multimedia feature becoming common in most cell phones, multimedia messaging service or MMS marketing is fast becoming a preferred mode of mobile marketing.

MMS promotions allow businesses to send content to customers through video, audio, images, and slideshows. In some mobile networks, businesses have the facility to sponsor a multimedia message that is sent from one person to another.
Due to the rich quality of content and advanced user experience, MMS marketing often delivers much better results than SMS marketing or other traditional marketing channels. Also, since it is one of the latest forms of marketing media, MMS marketing has been able to generate a lot of excitement among the customers.

Effective Ways of Using SMS, MMS, and Web Technology to Grow Your BusinessTechnology has made it feasible for business owners to communicate with prospective clients across the globe. At the same time, it is important to use tools like SMS marketing, MMS marketing, and web marketing cleverly so that they don’t just reach the right person, but also leave a lasting impression on his/her mind.

Using SMS, MMS, and web marketing efficiently
The following are some tips that can help boost your business growth:
Though SMS, MMS and web marketing are newer media channels, there are many small businesses that have used these tools to successfully carve a niche for themselves. Take time to learn from the real life experiences of others and imbibe what you can from them.

Educate yourself and gauge how mobile and web marketing can work best for your business. This does not mean you need to delve deep into the details and become well-versed with programming; rather, all you need to do is to understand the steps involved.

Monitor your geographical market, customer behavior and competition. This will help you devise a foolproof strategy.
There is a tendency amongst small businesses to try and do everything themselves. This can lead to wasteful expenditure and loss of focus from the main business activities. Outsource marketing activities to qualified specialists to ease your burden.

Starting small is advisable in this regard, so you can test the waters and evaluate the efficacy of these tools over time.

Affordable Internet marketing in South Africa
Internet marketing offers an opportunity to small and medium businesses to compete with larger competitors. This is because internet marketing, when properly planned and implemented, can be far more beneficial than marketing through conventional media like TV, radio, newspapers and outdoor marketing.

There are various affordable internet marketing solutions available to businesses that are on a tight budget. Some start-up businesses try to explore internet marketing on their own. However, this strategy is not recommended to all, as you may end up spending whatever money you have without gaining significant returns. 

Businesses in South Africa have a great option of choosing an internet marketing partner in the form of Ipcoweb. Ipcoweb is a premier internet advertising firm that offers affordable solutions for South African businesses and professionals.

Internet marketing has certain benefits that no other media can match, such as:

• Ability to reach global audience: Internet marketing has helped millions of small businesses expand their reach beyond local markets and access other regions of the country, as well as the world.
• Ability to sell 24/7: Internet marketing  helps you sell your products and services any time of the day without any significant increase in costs. This means there is an increased chance of customers buying from you, since they can do so at their own convenience.
• Most cost-effective medium: Traditional media like TV and radio are very expensive. Most of the small business can not afford to advertise on them. Marketing on the internet is the best option for such businesses.
• Ability to monitor efficacy: Internet marketing can be easily monitored, which makes it easier to gauge performance. This ensures that any deviations from desired results are quickly detected and changes can be made accordingly.

Internet marketing is a boon for small businesses as it offers a splendid opportunity for them to grow on a small budget and effectively promote their products and services in the market.

What is SEO?

SEO is the process of improving the visibility of a website or webpage in search engines via “natural” results. In general, the earlier and more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. All major search engines, such as Google and Yahoo have search results where web pages and other content is shown and ranked based on what the search engine considers most relevant to users. SEO may target different kinds of search including image search, local search, video search, academic search, news search and industry specific vertical search engines.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search items typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both, increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks (this is a link received by any web node from another web node), or in-bound links, is another SEO tactic.

How to get a company website in South Africa

How to get a company website in South Africa

Register a Domain name: Since a website is reflective of a business and its owner, choose a name that is unique and represents your business identity. You may need to spend some time in finding a domain name that is both available and synonymous with the nature of your business as well.

Select a Hosting Service: Now that you have a domain name, you need to host your business website to get your own ‘space’. Depending on whether you want your site to be simple or elaborate, you can opt for an appropriate hosting space that suits your needs.

Get a Website Designed: You now need a website designer who will devise your website as per your specifications. Hire a professional web designer who is capable of portraying your business aptly to clients.
Create Website Content: Your business website requires content that communicates the right message to your clients. Seek the services of a professional writer who can create content that converts potential customers into clients.

If you are a company or professional located in South Africa, look to Ipcoweb to set up your own dynamic website. Ipcoweb is an established web solutions company that provides professional and affordable online business solutions to both small and medium enterprises. 

Free Google SEO tips.

Free Google SEO tips.

Thanks to all who joined us at the DBN Country club last night.

As promised I have uploaded the cheat sheet for you to view.

Remember to check the following when you start the SEO trip:

• Have you got a Google Account
• Have you Got Google analytics loaded
• Have you got Google webmaster Tools loaded
• Have you looked at Google insights
• Have you looked at Google Trends

Make sure you go to www.seobook.com  and install the free x-ray tool onto Firefox.

Always ask yourself:

Are you famous or do you think your brand is famous?

What are you are you selling?

What do the customers think you sell and have you asked them what they were looking for when they found you. 

If you enjoyed the workshop please follow us on face book or follow the blog to get some great updates. You can also register by going to www.vox.co.za

you can also find the presentation at 

Are you asking the correct question? Your clients are. Google SEO

Are you asking the correct question? Your clients are.

To get to the front page of Google or any search engine you need to make sure that when people find you  it is because they were looking for you and not  something else (this is obvious) but  sometime you will think that the keywords you are using and the phrasing that you understand as a expert in your industry is the same language that everyone else is using.

Unfortunately this is not the case. Your customers are speaking your language but what about the people who are not your customers, are they speaking your language?

If they are not your customer then not. This is very important for internet marketing and effective SEO keyword research.

To get to the correct keyword research there are a couple of key questions that you need to ask yourself and the client.

First make sure that when you create your sales pitch it is not filled with the same jargon that you currently have on your site as this defeats the point of finding new customers.

Then look into other industries that offer similar products and services but you don’t consider to be Competition. This will give you some insight into areas that you have not considered  and you can then add some keywords to your research.

Remember  you need to align your Keyword research with this year’s goals of the company.

If you are focused on short term gains you will need to focus on PPC if you are looking to increase please and revenue overall then SEO will work better.

Attend our free Google SEO workshop and learn how to make the most of the ipco Business site builder on Google.