Wednesday 9 October 2013

SEO- Why it is Set to Take Over


SEO- Why it is Set to Take Over

Pretty soon, thanks to the growing world of SEO, the advertising techniques that we, as businessmen and businesswomen, have relied on for decades will become obsolete. Before we continue, let us first answer the burning question- what is SEO? SEO, short for search engine optimisation, is a business technique that works by making it possible for potential clients to find YOU when they are looking for the product/service that you provide. How? The potential clients find you via online search engines (such as Google, Yahoo etc.) after having typed in specific keywords. SEO is all about tailoring your company website according to what YOUR potential clients are typing into those search engines. With correct SEO techniques and strategies, your company will receive drastically increased amounts of visits daily, resulting in hordes of brand new clients. Thus, learning how to rank on Google with SEO could transform your business completely!
So, why is SEO set to take over the business world?
  •   With fantastic inventions like PVR, less people are actually sitting through television adverts these days. They simply fast forward through them, making your well thought- out advertisement pretty much useless.
  •   People throw flyers away without even looking at them more often than not.
  •   When was the last time you actually listened (and we mean REALLY listened) to a radio
    advert? When was the last time you got a company’s number or name from a radio
    advert?
  •   We are all so engrossed in our own world’s when sitting in traffic- when was the last
    time you took down a number from the side of a vehicle?
  •   Fewer people are buying newspapers and magazines and are, instead, choosing to get
    their news online...
    In short, ONLINE is where everybody is... and it is where YOU want to be, too! The Ipcoweb team can help you to learn the ins and outs of SEO. Why not attend one of our FREE Google training workshops? Why not buy one of our discount SEO packages? Why not give us a call today??