In this Video , we talk about the difference between SEO(Search Engine Optimization) and SEM (Search Engine Marketing) as well as the pro's and cons of either..
SEO is Optimizing your website for Organic search results..This means you are not paying for direct Advertising but instead you are engineering your website through SEO techniques.
SEM is paid advertising..It is effetive as a short-term strategy, when your website needs a boost, but you have to remember:when your money runs out, your advertisement disappears.
SEO may take a little more time and effort to generate results, but these results are more substantial and reliable long term...
For more information, feel free to attend any of our upcoming free workshops..
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