Understanding Mobile Marketing and Internet Marketing
Since the advent of internet technology in the 90s, marketing over the internet has become a popular way of reaching global audience. There are people who spend more time surfing the internet than watching television. America and the European and Asian counterparts are catching up slowly to the internet craze and that is providing a great boost to the advocates of internet marketing from South Africa.
But yes, when internet marketing is at its peak, we still cannot ignore one specific form of marketing that is mobile marketing. What is mobile marketing by the way? The word ‘Mobile’ stands for moving. Well, in that case, marketing on the move is called mobile marketing and SMS marketing is an important part of it.