Wednesday, 30 May 2012

Using SMS & MMS
Multimedia Messaging Service Marketing in South Africa
Most businesses in South Africa are aware of the fact that mobile phone marketing offers great returns on investment. However, it is a misconceived notion that mobile marketing solely refers to sending text messages to prospective and existing clients.
This held true till a few years ago, and almost every business wanted to include SMS marketing in their marketing plan. However, with the multimedia feature becoming common in most cell phones, multimedia messaging service or MMS marketing is fast becoming a preferred mode of mobile marketing.
MMS promotions allow businesses to send content to customers through video, audio, images, and slideshows. In some mobile networks, businesses have the facility to sponsor a multimedia message that is sent from one person to another.
Due to the rich quality of content and advanced user experience, MMS marketing often delivers much better results than SMS marketing or other traditional marketing channels. Also, since it is one of the latest forms of marketing media, MMS marketing has been able to generate a lot of excitement among the customers.

Effective Ways of Using SMS, MMS, and Web Technology to Grow Your BusinessTechnology has made it feasible for business owners to communicate with prospective clients across the globe. At the same time, it is important to use tools like SMS marketing, MMS marketing, and web marketing cleverly so that they don’t just reach the right person, but also leave a lasting impression on his/her mind.
Using SMS, MMS, and web marketing efficiently
The following are some tips that can help boost your business growth:

Though SMS, MMS and web marketing are newer media channels, there are many small businesses that have used these tools to successfully carve a niche for themselves. Take time to learn from the real life experiences of others and imbibe what you can from them.
Educate yourself and gauge how mobile and web marketing can work best for your business. This does not mean you need to delve deep into the details and become well-versed with programming; rather, all you need to do is to understand the steps involved.
Monitor your geographical market, customer behavior and competition. This will help you devise a foolproof strategy.
There is a tendency amongst small businesses to try and do everything themselves. This can lead to wasteful expenditure and loss of focus from the main business activities. Outsource marketing activities to qualified specialists to ease your burden.
Starting small is advisable in this regard, so you can test the waters and evaluate the efficacy of these tools over time.

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