How can SEO and internet marketing save you money?

How can SEO and internet marketing save you money?

Good question how can marketing save you money. Marketing is all about spending money.

Marketing by definition is creating a perception of value in a potential customers mind and then letting them exchange cash for that value. The exchange cash is the oversimplified version of selling.

Before any creation of value can take place I need to know that you are in business and for me to know that you are in business I need to find you somewhere and somehow. Hence the need for a long term SEO strategy.

SEO is all about understanding your client so that you can understand there needs to create the value perception.

This is also referred to as SEM or search engine marketing but the main element is still marketing and the underlying engine is the world of search.

So to save money through SEO or search marketing you need to know a little about SEO. At IPCO we offer a free SEO workshop where these and other SEO trends are looked at in depth. But before you go there you will want to know a thing or two about SEO and marketing saving you money.

In a recent survey conduct on search engine land it was found that while money was being spent on PPC and social marketing the majority of good leads are coming from natural search.

The point is that you are spending money when you could be creating interesting articles and blogs that people can read and then having a link to your website that relevant to what you have just said. This is simple logic and requires a bit of time every day for you to get into the swing of blogging but after a while the search engines will look at your content as fresh and you will start to see your website climb the rankings.

I am by no means saying the PPC is bad quite the contrary it forms a integral part of your web marketing strategy. You need the PPC for the first 120 days to give you visibility and then after that your SEO efforts should be showing you returns and you will then be able to reduce your spend on PPC and thus your ROI will increase and your spend on marketing will reduce.

This is how you can save money using SEO to its full potential. But like all good strategies it takes time and though and a lot of effort. SEO is not to be undertaken by the faint hearted as you need to keep working at it for at least 6 months to see the improvement.

Please feel free to attend one of our free SEO workshops centered around marketing and see how this can save you money.

Free SEO Tips that normal people can use and 3 important rules

Free SEO Tips that normal people can use. 3 important rules

This is a blog for all the normal people who don’t speak geek or computer language.

So you run a small business and you know that you need people to shop on your site or you can’t pay the bills. If you can’t pay the bills you will go out of Business. So the question is how do you do it?

If you don't like reading then come to a free SEO Google 101 workshop and don't read any further.

It all comes back to understanding who are you selling your product to and what are the words that they are using to find the service that you think you offer.

There is a great tool called www.soovle.com you type in what you think the customer is searching for and it then tells you what words are being used in all the other search engines out there and there are a lot of search engines catering to different markets.

This is called key word research.

Before you go and spend a small fortune on a new web site-design make sure you know what you are selling.

Make sure you know what words your clients are using to look for you

And make sure your contact details are easy to find.

Then put yourself in the customers shoes and go shopping on your site, better still get your mother or parents to go shopping on your site and see if they have a pleasant user experience.

If not go back to the drawing board and start your word search all over.

Remember that as a potential surfer I am only going to spend 8 seconds reading your headlines and if they don’t grab me and I can find what I am looking for in 3 clicks I will be leaving your site.

So remember the 3 Rules

8 seconds to grab my attention

10 seconds to download the page

3 clicks to find what I am looking for

Don’t forget your telephone number people like to talk to people before the finally commit the money.

Or if this is still to much attend one of our free Google SEO workshops in your area. 

Free SEO TIPS and Workshop

Yes you have got no budget for Marketing-then SEO is the answer.

All small companies start out with the same problem, how do I tell the world that I am now in business for myself. The problem is that this question is answered by experts (well that’s what they say) And the experts in traditional advertising will always sell you the best solution that will cost the most money and if you don’t have the budget don’t come knocking cause they are not interested.

So you then do what we all did and turn to Google and the web and say how come I don’t just use the web like every one else.

Well the truth is that it is a lot of work to get yourself onto the front page of Google and most start ups don’t seem to be able to find the time to commit to a viable SEO strategy. This in itself is a pity as they are going for the quick win. Sometimes that quick win started 6 months ago with some real planning.

SEO requires persistence and real planning and knowing who your client is. And what are the y looking for, yes the internet ,market is huge and there is a lot of money to be made if you can get the correct feet into your store. Do you ever take the time to do your market research and ask the questions?

If you don’t know what your key words are then how will you know what your customers are looking for and how will you know that they way we shop has changed. Gone are the days of people shopping  the old way. Now all the research is done online and if you can’t provide the information why should I spend time on your site.

So if you want to get answers to these and other questions about unlocking the internet then get to our free Google SEO workshop and maybe you can retire tomorrow.

Free SEO Google workshop and Tips

Free SEO tips and workshop 2012

This is true we are inviting all who care to attend our freeweekly SEO tips workshop. All you need to do is book and you will then be taken through the basics of SEO and Google rankings from a marketing point of view. This free SEO workshop is for anyone who wants understand how to get a page 1ranking and then from their they need to understand how to get half decent click through and conversions.

If you don’t know what the panda or farmer update and what the impact it has had on your site then you need to attend this free SEO Google workshop.

So this all sounds like a sales pitch, well have a read of what we will cover in the workshop-

What is Google and how Google works with you and advertisers.

Do you know that Google looks at your Title to start the indexing process (the top part of your page in the blue section of the browser.) Do you know what the title is.

Do you know that your URL has a impact on your site rankings as well as the fact that if you have to many links to get to a page then you think it is unimportant and so will and other search engine.

If you follow this Blog and attend our free Google workshops this will all be explained and you will then be able to do it yourself or if you want you can use our service.

Or have a look at our page on what is SEO or come to the next free SEO Google workshop in either cape town dubs or Gauteng.

How to create a website

looking to get that website on the front page of Google. then you need to read this article on how to create a website. It covers all the questions you need to ask your self before you start building or shopping for a website. or you can attend a free workshop on SEO and then we can advise you further.

How to create a website that gets you on Google - Free SEO workshop

I gave another workshop this week on how to create a website that gets you on the front page of Google—this is in our free SEO workshop.

In the workshop I cover some of the great free tools that are available on the web that will allow you to see what is going on and how to get your SEO correct.

First:

www.seobook.com--you need to register for this great tool and then install it on Firefox—use the x-ray tool to get a understanding of how to best use keywords and what the keyword density of your subject should be.

Use Google insights to see what people are searching and how they are searching. 

How to create a website

How to create a website in 3 easy steps and get to the front page of Google or make is SEO and SEM friendly.

STEP 1 on how to create a website: Research

First you need to answer the following questions:

• ·         Do you know what you are selling? (you know your product)
• ·         Do your clients know what you are selling? (do you know how your clients are asking for your product)
• ·         Do you think you are famous? ( Clients are not looking for you by name but by Product and service)

The questions you have just answered should get you thinking about that website you want to create and how to create a affective marketing strategy around your website and how to create exposure using Ad Words

As with all things planning is essential have you used the Google keyword tool or Google insights to find out how people are looking for your product or service. (your whole site needs to be built around getting found on a search engine, Google currently being the best.)

Having a pretty website that no one can find defeats the object of being online. As in all things if I don’t know you exist then how can I do business with you. According to Google 2/3 of all companies in SA are not online and 60% of those companies are invisible online, You want to make sure you are not invisible online.

So , step 1 on how to create a website and get found online has nothing to do with actual look and feel but everything to do with the keywords and focal points of what you are going to sell online.

To read the rest of this please go to http://www.ipcoweb.com/ipcoweb_value