What is a SEO?

SEO’s can also refer to search engine optimisers, a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients and by employees who perform SEO services in-house. Search engine optimisers may offer search engine optimisation as a standalone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine facility” may be used to describe website designs, menus,content management systems, images, videos, shopping carts and other elements that have been optimised for the purpose of search engine exposure.