Free SEO TIPS and Workshop

Yes you have got no budget for Marketing-then SEO is the answer.

All small companies start out with the same problem, how do I tell the world that I am now in business for myself. The problem is that this question is answered by experts (well that’s what they say) And the experts in traditional advertising will always sell you the best solution that will cost the most money and if you don’t have the budget don’t come knocking cause they are not interested.

So you then do what we all did and turn to Google and the web and say how come I don’t just use the web like every one else.

Well the truth is that it is a lot of work to get yourself onto the front page of Google and most start ups don’t seem to be able to find the time to commit to a viable SEO strategy. This in itself is a pity as they are going for the quick win. Sometimes that quick win started 6 months ago with some real planning.

SEO requires persistence and real planning and knowing who your client is. And what are the y looking for, yes the internet ,market is huge and there is a lot of money to be made if you can get the correct feet into your store. Do you ever take the time to do your market research and ask the questions?

If you don’t know what your key words are then how will you know what your customers are looking for and how will you know that they way we shop has changed. Gone are the days of people shopping  the old way. Now all the research is done online and if you can’t provide the information why should I spend time on your site.

So if you want to get answers to these and other questions about unlocking the internet then get to our free Google SEO workshop and maybe you can retire tomorrow.

Free SEO Google workshop and Tips

Free SEO tips and workshop 2012

This is true we are inviting all who care to attend our freeweekly SEO tips workshop. All you need to do is book and you will then be taken through the basics of SEO and Google rankings from a marketing point of view. This free SEO workshop is for anyone who wants understand how to get a page 1ranking and then from their they need to understand how to get half decent click through and conversions.

If you don’t know what the panda or farmer update and what the impact it has had on your site then you need to attend this free SEO Google workshop.

So this all sounds like a sales pitch, well have a read of what we will cover in the workshop-

What is Google and how Google works with you and advertisers.

Do you know that Google looks at your Title to start the indexing process (the top part of your page in the blue section of the browser.) Do you know what the title is.

Do you know that your URL has a impact on your site rankings as well as the fact that if you have to many links to get to a page then you think it is unimportant and so will and other search engine.

If you follow this Blog and attend our free Google workshops this will all be explained and you will then be able to do it yourself or if you want you can use our service.

Or have a look at our page on what is SEO or come to the next free SEO Google workshop in either cape town dubs or Gauteng.

How to create a website

looking to get that website on the front page of Google. then you need to read this article on how to create a website. It covers all the questions you need to ask your self before you start building or shopping for a website. or you can attend a free workshop on SEO and then we can advise you further.

How to create a website that gets you on Google - Free SEO workshop

I gave another workshop this week on how to create a website that gets you on the front page of Google—this is in our free SEO workshop.

In the workshop I cover some of the great free tools that are available on the web that will allow you to see what is going on and how to get your SEO correct.

First:

www.seobook.com--you need to register for this great tool and then install it on Firefox—use the x-ray tool to get a understanding of how to best use keywords and what the keyword density of your subject should be.

Use Google insights to see what people are searching and how they are searching. 

How to create a website

How to create a website in 3 easy steps and get to the front page of Google or make is SEO and SEM friendly.

STEP 1 on how to create a website: Research

First you need to answer the following questions:

• ·         Do you know what you are selling? (you know your product)
• ·         Do your clients know what you are selling? (do you know how your clients are asking for your product)
• ·         Do you think you are famous? ( Clients are not looking for you by name but by Product and service)

The questions you have just answered should get you thinking about that website you want to create and how to create a affective marketing strategy around your website and how to create exposure using Ad Words

As with all things planning is essential have you used the Google keyword tool or Google insights to find out how people are looking for your product or service. (your whole site needs to be built around getting found on a search engine, Google currently being the best.)

Having a pretty website that no one can find defeats the object of being online. As in all things if I don’t know you exist then how can I do business with you. According to Google 2/3 of all companies in SA are not online and 60% of those companies are invisible online, You want to make sure you are not invisible online.

So , step 1 on how to create a website and get found online has nothing to do with actual look and feel but everything to do with the keywords and focal points of what you are going to sell online.

To read the rest of this please go to http://www.ipcoweb.com/ipcoweb_value

Free Google SEO workshop

To all the folks from Cape Town who attend our Free Google SEO workshop thanks.

As I mentioned please click on the plus one button if you enjoyed the workshop or better still tell all your friends on Twitter and face book by pasting the following link www.ipcoweb.com/seo and let them know that you felt it was worth while.

Unfortunately you need Google Chrome to view the +1 button –it is a very Good browser so download and start plus ing us.

In case you forgot what we covered in the workshop here are some reminders:

Use a good headline

I               -              Interrupt

E              -              Engage

E              -              Educate

O             -              Offer

People need to come back to your site 7 times to do business.

Ask your self are you famous and do you want to read your site?

Keywords

1. Buying Keywords—eg MP3 player pink ipod 8 gig t ear jacks
2. Browsing keywords-mp3
3. Comparing keywords—best---ipod vs JMR

Optimise your WebPages

1. 6 different pages with different titles

Optimize your links

1. Inbound
2. Outbound-bing 30%

Submit your website

1. Directories
2. Blogs
3. Social Media
4. Search engines
5. Wiki

Some other interesting reading 

How to create a website

What is internet marketing

Mobile and internet marketing

Free Google SEO workshop

Getting that ever elusive front page ranking can be tricky, dam near impossible if you don’t get the basics around SEO and Google sorted in your head. You need to understand that Google is all about relevance to what the user is searching for and not about how famous you think you are. In reality you are not a brand on the web you are a service or a product and you are not unique as you may have discovered. 

Everyone is talking about the USP and value proposition, this won’t mean anything if people don’t find you on the web. 

If you need help I run a free Google SEO and SEM workshop and a I challenge the delegates to test what I talk about and see the results for themselves. I am so sure that I will give them R500 of Google’s money J to test this. It helps when you are part of the Google engage program. So as I was rambling on:

A flashy USP with a flashy site won’t mean anything if the guy in the number 1 spot on Google gets 70% of the traffic and you don’t appear at all. So how do you get to the top spot?

First can you answer the following questions:

• What do you think you sell?
• What dose Joe public think you sell?
• Do you go back to your site to read it because it makes you excited?

IF you can get the above 3 right you are far ahead of your competition who think they are famous and never read their own website for pleasure and not to check for errors.

Find out more at my free Google SEO workshop where i give training on SEO SEM and ad words.