We all want to be number one when it
comes to Internet Marketing, Search Engine Optimization (SEO)
and PPC (Pay Per Click aka Google Ad words) but we all get lost
in the jargon. I have often heard this wonderful phrase that I like to use,
"paralysis by analysis"! People analyze everything to death if you
consider that 99% of websites have overlooked the 5 basics of SEO.
They haven't bothered to understand
the language involved, haven't bothered to speak to their customers and find
out what it is that the customers wants, they haven't bothered to understand
the process behind Search Engine Optimization and Internet Marketing. It takes
5 minutes to understand these things.
They would get 100% return on
investment by asking a few simple questions. The concept is very simple:
1. Are you famous?
2. Do you know what you sell?
3. What you think Joe and Jane
Public think you sell?
4. Where do you make your money?
5. What were your clietns looking
for when they started searching for you?
If you can get these answers and
then gain further insight into your clients, then these five important tips
come to the fore and they really are, incredibly simple, if people would just
pay attention to the basics.
Google is the biggest librarian in
the world with a library of over 1 trillion books (Websites!), so you can
appreciate, if you try to find something within the Google library, the
librarian needs to go and find the book (Website), based on the wording of your
question.
Google has made the rules very clear
and basic. You follow the rules and Google will find or present your book to
match the query of the request. If you don't follow the rules of Google then
Google will not find or present your book, no matter how good the content. You
need a good headline to grab the attention of Google.
If all of this is missing because
you have not followed the rules allowing the librarian (Google) to find your
book, then your well thought out and well-constructed content will remain
invisible to those people searching for it.
As I said in the beginning you want
your website on page 1 of Google
If you know what I think you sell,
then create a headline that uses my language (Joe or Jane Public) and which
excites me
- · Put it in your title
- · Put it in your headline
- · Put it in the body
- · Put it in the meta-data (where you provide
information about your content)
- Put it in your alt text atributes
Once you have figured out how and
why your client wants to do business with you and what they are looking for,
then you can start creating great content that people want to read.
Unfortunately, most copy writers just don't get the picture.
The headline needs to be promising,
exciting and attention grabbing. Much like this great, fantastic and awesome
article that I have just created to help you! Yes, I am egotistical but that is
beside the point, the fact still remains that you're reading this article
because you want to be on page 1 of Google and you have no idea how to do get
there!
So I say to you, build the perfectly
optimized page and to build the perfectly optimized page, you need five things
and five things only.
Once you have the answers, you then
need to make sure that your title (this is the text that appears at the
top of your website), has the question in it.
Then you need to make sure that the
question is repeated again on the content on your webpage with an H1 (Heading).
You must write your content which
must be original and a minimum of 500 words.
Not copied content from other
websites, that's plagiarism not a good idea as Google will penalize you for
that (you will lose your ranking)
This is really easy to do, all you
have to do is read an article, think about the subject and then write about
what is your field of understanding.
You need to verify that the URL, for
example, http://www.yourco.com/article, matches the title.
If the title matches the H1 and the
URL, then you're on the winning track.
It is then really simple, as all you
have to do is make sure that you've mentioned the key phrase i.e. the great
title, in your article at least five times, so Google can approve the simple
five easy steps and get you to get you to the top of page 1 of Google.
If this still sounds like too much
to absorb, join Ipcoweb and a free training session at a venue
near you. Learn what you need for internet marketing
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