Ipcoweb Free SEO Workshop

Can you afford not to be ranking? 

To learn what SEO is really all about...join us for a workshop,
A FREE workshop....

The next one is this Thursday

Where: Vox Auditorium ,1 Scott Street Waverly Johannesburg

When: Thursday 18 Jul 2013. 10:00 am
You can sign up here:

www.freeseoptips.co.za

For queries:
email:workshops@ipcoweb.co.za

or call 087 151 1859....

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Five important tips to allow you to be number one in Search Engine Optimization and Internet Marketing

We all want to be number one when it comes to Internet Marketing, Search Engine Optimization (SEO) and PPC (Pay Per Click aka Google Ad words) but we all get lost in the jargon. I have often heard this wonderful phrase that I like to use, "paralysis by analysis"! People analyze everything to death if you consider that 99% of websites have overlooked the 5 basics of SEO.

They haven't bothered to understand the language involved, haven't bothered to speak to their customers and find out what it is that the customers wants, they haven't bothered to understand the process behind Search Engine Optimization and Internet Marketing. It takes 5 minutes to understand these things.

They would get 100% return on investment by asking a few simple questions. The concept is very simple:

1. Are you famous?

2. Do you know what you sell?

3. What you think Joe and Jane Public think you sell?

4. Where do you make your money?

5. What were your clietns looking for when they started searching for you?

If you can get these answers and then gain further insight into your clients, then these five important tips come to the fore and they really are, incredibly simple, if people would just pay attention to the basics.

Google is the biggest librarian in the world with a library of over 1 trillion books (Websites!), so you can appreciate, if you try to find something within the Google library, the librarian needs to go and find the book (Website), based on the wording of your question.

Google has made the rules very clear and basic. You follow the rules and Google will find or present your book to match the query of the request. If you don't follow the rules of Google then Google will not find or present your book, no matter how good the content. You need a good headline to grab the attention of Google.

If all of this is missing because you have not followed the rules allowing the librarian (Google) to find your book, then your well thought out and well-constructed content will remain invisible to those people searching for it.

As I said in the beginning you want your website on page 1 of Google

If you know what I think you sell, then create a headline that uses my language (Joe or Jane Public) and which excites me

• · Put it in your title
• · Put it in your headline
• · Put it in the body
• · Put it in the meta-data (where you provide information about your content)
• Put it in your alt text atributes

Once you have figured out how and why your client wants to do business with you and what they are looking for, then you can start creating great content that people want to read. Unfortunately, most copy writers just don't get the picture.

The headline needs to be promising, exciting and attention grabbing. Much like this great, fantastic and awesome article that I have just created to help you! Yes, I am egotistical but that is beside the point, the fact still remains that you're reading this article because you want to be on page 1 of Google and you have no idea how to do get there!

So I say to you, build the perfectly optimized page and to build the perfectly optimized page, you need five things and five things only.

Once you have the answers, you then need to make sure that your title (this is the text that appears at the top of your website), has the question in it.

Then you need to make sure that the question is repeated again on the content on your webpage with an H1 (Heading).

You must write your content which must be original and a minimum of 500 words.

Not copied content from other websites, that's plagiarism not a good idea as Google will penalize you for that (you will lose your ranking)

This is really easy to do, all you have to do is read an article, think about the subject and then write about what is your field of understanding.

You need to verify that the URL, for example, http://www.yourco.com/article, matches the title.

If the title matches the H1 and the URL, then you're on the winning track.

It is then really simple, as all you have to do is make sure that you've mentioned the key phrase i.e. the great title, in your article at least five times, so Google can approve the simple five easy steps and get you to get you to the top of page 1 of Google.

If this still sounds like too much to absorb, join Ipcoweb and a free training session at a venue near you. Learn what you need for internet marketing

9APJKMKD8YGV

Free Google Workshop

It's happening Again!!...

What:FREE GOOGLE WORKSHOP

Where: Vox Auditorium ,1 Scott Street Waverly Johannesburg

When: Wednesday 3 Jul 2013. 10:00 am-12:00am

Why Come?:Its a free learning experience and you have NOTHING to lose.....

sign up here:

www.freeseotips.co.za

can't wait to see you all there!! :-)

What is SEO and how can an SEO company optimize MY business?

I have always been one to consider myself quite tech savvy. I by no means mean that I’m going to be the next Steve Jobs, but I understand more than the basics when it comes to the internet. Like every other modern-day internet user, Google has come to the rescue on more than one occasion. Whether it’s helping in deciding what to cook for dinner that evening or helping you find the nearest garage to fix that now burst tire, Google seems to have become a lifeline that we’ve all become accustomed too.

However, amidst all my quick fix browsing, I never stepped back to wonder how exactly those 3 simple words that I type in bring up the exact results that I was looking for. Well, this is where my research started. Search engines apparently use algorithms to determine the pages displayed in their search results. In lay man’s terms, what that means is that a search engine looks at your query and searches through all its pages to see which page is most relevant and ranks them accordingly. There are certain features that each website must contain in order to achieve a higher ranking.

SEO is a mechanism by which your website is made search engine friendly. For the ordinary business owner (and the now apparently not so tech savvy plain Jane like me) SEO is a foreign concept that was not even considered when designing our websites.

So what is SEO? SEO stands for Search Engine Optimization. This is where an SEO company comes into play. An SEO company makes your website search engine friendly so that you get higher rankings when a search engine looks for results and this will result in your website pages being presented to consumers.

So it is really that easy; by SEO’ing your website, your business ranks higher and in turn makes you more money. Sounds great but more of a “sit back and relax” then “divulge into it yourself” person?! – Then contact Ipcoweb to find out more. There’s no need to be tech savvy, just a simple mindset change to lateral thinking.

5 free SEO tips to improve your website.

We at Ipcoweb want to help you to make your website more IT savvy. Our free SEO tips are sure to help. When you are trying to learn: how to create a website or how to design a website, no-one ever coaches you on how to SEO your website.

Why not try Ipcoweb’s top 5 free SEO tips:

1. Write unique, new and interesting content for your website: By writing articles for you website on a regular basis, you are utilising keywords relevant to your product that could come up when internet users use Google to search
2. Use Titles on EVERY page: Use unique titles for each page and avoid using symbols such as * / & @ in these titles.
3. Host your website on a South African Domain - .co.za
4. Use Headers: Use the formatting buttons at the top of Microsoft Word (H1 and H2) to indicate importance and highlight services you which to emphasise.
5. Avoid using Flash: Flash is invisible to Google

Do you want to know more? Ipcoweb’s free page ranking workshops are open to any interested people and are held in most large business centres throughout South Africa (dependant on interest). The aim of the workshops is to educate attendees on best SEO practices.

What is internet marketing and does it really add value to my business?

Well now that I’ve figured out about SEO and how to SEO, I have realised that I don’t actually know about the core foundation of it all i.e. what is internet marketing? What is internet marketing and how do internet marketing and SEO tie in together?!
Internet marketing is referred to as the marketing or promotion of products or services over the Internet. This is considered to be broad in scope because not only does it refer to marketing on the Internet, but also includes marketing done via e-mail and wireless media.

There are three types of internet marketing:

• Pay per click or PPC
• Search engine optimization or SEO
• Social media marketing i.e. Facebook, Twitter etc.

We are all tired of IT consulting companies making false promises that they can’t deliver on. Let Ipcoweb optimize your website to let it work in only a positive way for you. Get with the times, make sure you really are tech savvy; contact us today for all your SEO requirements.

Ipcoweb
for a free SEO training sesion mail us on workshops@ipcoweb.co.za

SEO vs SEM

In this Video , we talk about the difference between SEO(Search Engine Optimization) and SEM (Search Engine Marketing) as well as the pro's and cons of either..

SEO is Optimizing your website for Organic search results..This means you are not paying for direct Advertising but instead you are engineering your website through SEO techniques.

SEM is paid advertising..It is effetive as a short-term strategy, when your website needs a boost, but you have to remember:when your money runs out, your advertisement disappears.

SEO may take a little more time and effort  to  generate results, but these results are more substantial and reliable long term...

For more information, feel free to attend any of our upcoming free workshops..

See Our facebook page for details:
http://www.facebook.com/IPCOSEO/events

http://youtu.be/pNYho7nprg4

Matt Cutts on Panda

http://www.youtube.com/watch?v=BaZtvm54r_M

How to market your products and services through online marketing?

Since online marketing is different from other conventional media, most business owners only have a vague idea about tapping the true potential of online marketing. Here are a few tips to help you go about doing so:

• Conduct Research: Before you commence promotional activities online, do online research to understand your target market better and study the behaviour of your online customers. This will help you create an effective internet marketing online strategy. You also need to know who your competitors are, what they are doing, and how effective they are in their strategies.
• Brand/ Product Positioning: Once the research is complete, it is time to study and identify a niche for yourself. Push your product/service in a way that allows the potential customer to recall your offering and differentiate it from that of your competitor/s.
• Create an internet marketing online strategy: After you have identified your business, your customer, your competitors and your brand strategy, you need to formulate a communication and marketing plan. This will involve planning an online marketing campaign by analyzing your marketing needs in tandem with your financial capacity/ budget. You also need to identify and prioritize internet marketing tools that will work best for you.
• Monitor Marketing Results: Even the best of strategies need to be constantly monitored and fine-tuned to deliver better results. Therefore, it is absolutely essential that you monitor each online marketing effort very closely and verify its efficacy.

Put what you have learnt into practice by using the Ipcoweb free website builder and shopping cart free for 7 days.

What is Internet Marketing?

When starting a new company one of the first questions a business owner must ask is “what is internet marketing?” Internet marketing refers to the promotion of products and services through the internet/online medium. It is also referred to as online marketing, web marketing and e-marketing.

The unique features of internet marketing include:

• Its capacity to reach out to a global audience
• Its interactivity and ability to generate immediate responses from targeted customers in a cost-effective manner.
• Due to its efficiency in engaging potential customers, internet marketing has become part of the mainstream marketing medium today, and most successful businesses are using it to their advantage.

Affordable Internet Marketing Online in South Africa

Internet marketing online offers an opportunity to small and medium businesses to compete with larger competitors. This is because internet marketing, when properly planned and implemented, can be far more beneficial than marketing through conventional media like TV, radio, newspapers and outdoor marketing.

There are various affordable internet marketing online solutions available to businesses that are on a tight budget. Some start-up businesses try to explore internet marketing online on their own. However, this strategy is not recommended to all, as you may end up spending whatever money you have without gaining significant returns.

Businesses in South Africa have a great option of choosing an internet marketing online partner in the form of Ipcoweb. Ipcoweb is a premier internet marketing firm that offers affordable solutions for South African businesses and professionals.
Benefits of marketing on the internet: Free Internet Marketing

Free Internet Marketing has certain benefits that no other media can match, such as:

• Ability to reach global audience: Internet marketing has helped millions of small businesses expand their reach beyond local markets and access other regions of the country, as well as the world.
• Ability to sell 24/7: Free internet marketing helps you sell your products and services any time of the day without any significant increase in costs. This means there is an increased chance of customers buying from you, since they can do so at their own convenience.
• Most cost-effective medium: Traditional media like TV and radio are very expensive. Most of the small business cannot afford to advertise on them. Advertising on the internet is the best option for such businesses and free internet marketing is even available.
• Ability to monitor efficacy: Internet marketing can be easily monitored, which makes it easier to gauge performance. This ensures that any deviations from desired results are quickly detected and changes can be made accordingly.

Internet marketing is a boon for small businesses as it offers a splendid opportunity for them to grow on a small budget and effectively promote their products and services in the market. With the technological age booming, why not choose an SEO company that can optimise your online marketing strategy. We can teach you how to SEO to make sure that Google Marketing is an integral part of your business.