Using SMS & MMS
Multimedia Messaging Service Marketing in the USA
businesses in the USA are aware of the fact that mobile phone
marketing offers great returns on investment. However, it is a
misconceived notion that mobile marketing solely refers to sending text
messages to prospective and existing clients.
This held true till
a few years ago, and almost every business wanted to include SMS marketing in their marketing plan. However, with the multimedia feature
becoming common in most cell phones, multimedia messaging service or
MMS marketing is fast becoming a preferred mode of mobile marketing.
promotions allow businesses to send content to customers through
video, audio, images, and slideshows. In some mobile networks,
businesses have the facility to sponsor a multimedia message that is
sent from one person to another.
Due to the rich quality of content
and advanced user experience, MMS marketing often delivers much
better results than SMS marketing or other traditional marketing
channels. Also, since it is one of the latest forms of marketing
media, MMS marketing has been able to generate a lot of excitement
among the customers.